Jane Rooney- Canada’s First Financial Literacy Leader


From the Office of;

John C. Linfield

Executive Director

Institute for Financial Literacy


Financial Literacy 2.0 – Ensuring Effective Outcomes

Click Here for 2015 Agenda

Don’t miss the opportunity to showcase your organization at the conference! 


Sponsorship Opportunities


This years Conference provides the perfect platform for those looking to come face to face with attendees from across the country that provide financial literacy services through the education of grades K-College, thought the banking industry, the military and many others working to bring Financial Literacy to the forefront.  It’s a wonderful way to support professional development in our industry, raise visibility for the work you are doing, and network with many professionals in the field.

Sponsor Benefits

  • Support professional development for financial educators and counselors
  • Exhibit/Display tables to raise the visibility of your organization, product or service
  • Complimentary admission to all sessions
  • Dedicated time with conference attendees each day
  • Networking opportunities with financial educators from around the world
  • Recognition in conference materials

If your company is interested in sponsoring the Annual Conference on Financial Education, please contact John Linfield, Executive Director at JLinfield@financiallit.org or call us at (207) 221-3613

About this years Conference

Our Keynote, Jane Rooney is Canada’s first Financial Literacy Leader. Appointed in April 2014, Ms. Rooney works to coordinate financial literacy initiatives by collaborating with stakeholder groups across the country. Her goal is to strengthen the knowledge, skills and confidence of Canadians in dealing with financial matters. The Financial Literacy Leader position is a Governor in Council appointment. Ms. Rooney acts under the instructions of the Commissioner of the Financial Consumer Agency of Canada (FCAC).
Along with Ms. Rooney’s Keynote, programs include developing methods and metrics for classrooms and social media; using strategic partnerships to design and develop financial literacy programs using a university example, and using behavioral economics to incentivize savings at tax time, just to name a few.

In addition, for our 10th anniversary celebration we’re making changes to keep things fresh, exciting and informative.

More Content. We’re adding half a day to the schedule! The first day of the conference will now be a full day rather than our traditional half-day.

More Depth. We’re extending session lengths so presenters and attendees can explore topics in more depth than ever before.

More Practical. We’re re-focusing concurrent session tracks on specific areas of knowledge and skills development, such as Behavioral Economics, Program Development, and Outcome Measurement.

More Hands-On. We’re adding a 2-hour facilitated roundtable workshop so you can brainstorm with your fellow attendees and presenters to develop actionable steps to bring home and begin implementing immediately.

More Networking. We’re adding structured networking opportunities to better support you in meeting new peers, developing professional relationships and identifying potential partnerships. We’re also adding a 1-hour Sponsor Fair to give you more time to speak with sponsors and evaluate the industry resources, products and services that are available.


More Social. We’re adding a low-stress social event so you can “kick back and relax” with fellow attendees and enjoy our host city.


More Value. Despite these changes, the registration fee will remain the same low rate for the third year in a row, giving you even more value for your dollar. Attendance at the annual EIFLE Awards Dinner and Keynote Luncheon will still be included in the basic registration fee.

Please join us to celebrate 10 years of our collective hard work on improving financial literacy in ourselves, our communities and our nation. We look forward to seeing you there!

Check the conference website for our full schedule .


Best regards,